Verdict Videos

Visual Persuasion in Litigation

Kelly DeutschNews, Settlement Video

Settlement video documentaries are sophisticated video presentations produced specifically for pre-trial mediation and settlement. The sole purpose of these settlement documentary videos is to convince the opposing parties it is in their best interest to pay maximum compensation now rather than risk a jury trial later.

A well-crafted settlement video incorporates the key factors of a case and visually weaves them into a cohesive television style documentary presentation. The effect is profound as it not only provides a humanizing portrait of the plaintiff; it individualizes the case and forces the opposing parties to take notice. In addition, the settlement documentary can be an effective tool used to present critical evidence and prove damages, thereby justifying the demand letter and increasing the value of the case. Professionally produced legal video documentaries are powerful forms of communication that have an impact on the viewer like no other medium can.